TOY TOKYO’s 100% Pure Love
Since its first release in 2002, Medicom’s annual Valentine’s Day BE@RBRICK 100% Figure has become an over decade-old yearly tradition. So, with February 14th just around the corner, HAZARAI hooks it up with the jump on this year’s he@rtbreaker.
As Israel “Lev” Levarek, owner of New York City’s famed TOY TOKYO leads me through the catacombs of his legendary store’s warehouse, he assures me that this year’s 2013 Love and Happy St. Valentine’s Day BE@RBRICK 100% Figure is just like last year’s…only better. I press Lev to expand on that, although a single “you’ll see why” is all I’m able to get out of him. It isn’t until we turn the corner and I am presented with this year’s version that I finally understand.
The 2013 truly does conjure up some fond memories in its design. The packaging resembles those of years’ past, with our 100% sized (approx. 2.7 inches) Valentine’s Day leading man on display in a transparent blister pack affixed to an oversized heart shaped card.
The similarities don’t end there either as the 2013 also features the now customary “Love and Happy Valentine” message printed on its stomach, along with the single “love is (almost) blind” heart-shaped patch over one eye. As Lev promised, there are some differences (or should we say improvements) with the 2013 from the 2012. Most notably, gone is the translucent pink and silver speckled body, upgraded to one fashioned from pink chrome and covered with a generous bouquet of red hearts.
The familiar date stamp on its backside has been changed to: ‘13,2,14 – although you’ll have to open the package in order to see for yourself, something I wasn’t prepared to do.
As is usually the case, Medicom has released only limited amount of their Valentine’s Day edition, making the 2013 Love & Happy St. Valentine’s Day BE@RBRICK 100% Figure extremely collectible and increasingly hard-to-find, however, thanks to Lev and TOY TOKYO, you can get your hands on a 2013 now ($24.99) in TOY TOKYO’s HAZARAI store. Check it out before they’re gone.
Ian Griggs aka Ian Credible is the CEO of HAZARAI and former writer/producer for Spike, MTV, IFC, Fuse, and Comedy Central.
TOY TOKYO is the NYC destination for designer art toys, japanese imports, vintage toys & toys for all ages.